These are my musings so far; I think they're applicable to both business owners: and writers:
- How we read is being altered by the way we use the internet. We already know that readers on screen want information fast. Now we have to consider how we can involve our readers.
- Keeping up with the trends is very difficult for any of us above teenagers. I talked to a 23 year old PHd student who said she'd noticed in the last year that she no longer was keeping up seamlessly with new trends in social media, and was starting to choose what she used.
- We're all in the business of education; we need to educate ourselves, our customers and our wider audience. To make sure we reach as wide an audience as possible, then we have to offer as many ways of absorbing the information as possible.
More musings on this in a few days.